Would you like to stop spending your advertising budget on uninterested users? Would you like to lead qualified traffic to the landing page and generate more lead by specifically addressing the target group? Targeting and prospecting are the right marketing tools to reduce wastage and use budgets efficiently. As a targeting and prospecting agency with many years of experience, we implement clever campaigns for you with precise customer segmentation and well-thought-out budget distribution.
Efficient lead generation with targeting & prospecting agency
With us, you are relying on a targeting & prospecting agency that understands how to set up intelligent campaigns and conduct modern marketing. Together, we implement high-performance targeting & prospecting and position your brand where it is most relevant. We follow an analytical approach. Because numbers & data are still the best prerequisite for efficient advertising, budget distribution and performance measurement. This is how we make targeting & prospecting successful, authentic and transparent.
Targeting & prospecting: definition, differences, goals
Targeting definition: briefly explained!
Targeting is a method of addressing target groups precisely and showing them the right advertisements according to their needs. Another term for targeting would be personalized advertising. The advantage is that advertisers reduce their wastage because they only address those users who actually show interest in their brand or their products. With the help of various data collection methods, users are “marked” and the desired data is collected. An advertising network automatically places the appropriate advertising when the user visits the website, based on the data collected and the targeting variant. Targeting generally improves click-through and conversion rates, so companies benefit in particular from higher advertising budget efficiency. The following targeting variants are in use:
- Content targeting: The placement of the advertisements is based on the content of the website visited – for example, to match the article a user is reading.
- Semantic targeting: This targeting variant takes the semantic context of the website content into account and delivers corresponding advertising content.
- Technical targeting: With this method, technical data provide the basis for the placement of advertisements – such as the browser used or software.
- Keyword targeting: When entering certain keywords, the advertising material is placed. This method does not allow overly specific targeting.
- Behavior-specific targeting: The user behavior of users is extensively analyzed with this variant. This method combines other targeting approaches – such as technical and demographic data. Predictive targeting can also be used. It tries to predict user behavior based on statistics.
- Socio-demographic targeting: Criteria such as age, gender, place of residence and job form the basis for targeting.
- Geographical targeting: This method has a strong local connection, because only the location of the user is relevant for targeting and advertising.
Social media targeting: With this method, target groups can be targeted in social media. Your data and profiles provide the data basis. Depending on the user profile, the data is very extensive, which can increase the efficiency of the advertising.
Targeting & prospecting: what’s the difference?
Targeting and prospecting are important tools for addressing target groups in online marketing. Targeting generally describes the exact target group approach in advertising. Prospecting is part of targeting and is referred to as a targeted search for new customers. The potential new customers are similar to existing customers in various criteria, which increases the likelihood of a successful conversion. First and foremost, prospecting is about a sales-oriented customer dialogue. The company contacts potentially interested users through several marketing funnels and gradually increases interest in the product. Prospecting works freely according to the AIDA principle (attention, interest, desire, action – attention, interest, desire, action). The results obtained from the customer dialogue (behavior, needs, etc.) determine the further prospecting or the further measures. In this way, each user is addressed according to their interests. After prospecting, sales activities take on the task of generating a conversion out of interest.
Targeting opportunities for advertisers at a glance
- Targeted user approach / personalized advertising: Different target groups are addressed with the appropriate advertising materials.
- Acquiring new customers: Collected user profiles enable new customers to be addressed effectively.
- Relevant ad impressions: The acceptance of internet users for advertising increases with relevance for their own interests and needs.
- Efficient budgeting: Since only qualified users see personalized advertising, the wastage of advertising measures and campaigns is reduced enormously. This enables the budget to be used efficiently.
This is how we work as a targeting & prospecting agency
For every order, we rely on a structured approach so that relevance, reach, lead generation and performance in targeting and prospecting are no coincidence. A thorough analysis, including advice and planning, forms the best basis for a goal-oriented strategy with clearly formulated goals. An important part of our service as a targeting and prospecting agency is the trustful cooperation with our customers. In this way we get to know their goals, possibilities and customers exactly and undertake a precise customer segmentation. Thanks to different targeting variants, we address internet users according to their individual needs and thus improve the efficiency of online advertising.
Our services as a targeting agency
- Advice & conception
- Implementation & implementation
- Success measurement
Advice & conception
With a clear definition of goals and procedures, we create a solid basis for successful targeting and trustful, efficient cooperation. We map the initial situation precisely, substantiate individual goals and develop a strategy with which the advertising budget is used efficiently. For this we work with current data and figures that we generate from various surveys.
Implementation & implementation
With the implementation of cookies, log files and other targeting mechanisms, we collect specific data for the placement of suitable advertising media. The advertisements are displayed via previously selected advertising networks and advertising partners. In this way, we ensure a high reach of relevant advertisements and an increased click rate.
Upon agreement, we optimize existing campaigns and landing pages to further increase the conversion rate. We would also be happy to inform you about other methods of turning interested website visitors into satisfied customers.
By continuously measuring performance, we keep an eye on the efficiency of targeting and the advertising campaign and can adjust individual factors if necessary. We deliver regular reports on agreed key figures.
What makes targeting & prospecting so successful with AvR Web Solutions!
Holistic – and therefore sustainable: the customer journey is very diverse today. One-dimensional experiences and contacts with brands and companies are almost impossible. A campaign is all the more successful if other goals and disciplines of online marketing are also taken into account. For example, targeting offers companies the opportunity to address customers regularly and in a targeted manner according to their interests, thereby strengthening customer loyalty in the long term. We focus on a holistic strategy in online marketing and recommend measures accordingly in order to not only lead the individual campaign to success, but the entire online presence of the company.
Experienced – and therefore ingenious: Thanks to over 18 years of experience in online marketing, we have a deep understanding of the various mechanisms of users and major decision-makers on the Internet. Thanks to a diverse team, we successfully cover the various disciplines and convince with clever solutions. We live the dynamics of the Internet and are specifically looking for innovative ways to continuously increase the success of our customers. With us, you are relying on a targeting & prospecting agency that understands people, technology and numbers alike and intelligently combines them.
Analytical – and therefore (cost) efficient: We pursue an analytical approach – regardless of the individual performance. Because we are convinced that only thorough preparation and recognition of the initial situation will reveal all the possibilities and potential for the company. As an experienced targeting and prospecting agency, we have sufficient know-how to provide meaningful recommendations and answer the question: With which budget are which objectives realistic? On this basis, you have all options to make an informed decision as an advertiser. We define every goal, every measure, every budget so that a campaign is as efficient as possible for our customers.