Are you struggling to attract traffic to your website? Have you lost search engine rankings? The bounce rate is far too high? Or you do not even know where the problems of your website lie, you just notice: It cannot go on like this! Do you want to be more, more successful, position yourself significantly more in the market? A comprehensive SEO analysis with professional tools for onpage and offpage factors provides valuable answers – results that are essential for the strategic alignment of search engine optimization. And last but not least, only numbers and data form the right basis to take advantage of digital opportunities and exploit potential.
SEO analysis as the cornerstone for long-term growth
Every entrepreneur knows that an inventory – however unpleasant its results and consequences may be – is imperative if the business is to grow. We implement our experience and our proven know-how cleverly and efficiently for our customers. We deliver an SEO analysis with comprehensive results and the right recommendations for action. After all, you don’t just want to collect data with the SEO analysis, but above all learn what you have to change or improve in order to rank successfully. Numbers and data on the weaknesses of your website and the potential for search engine optimization are thus available to you in black and white. From this we derive sensible measures for you and explain them in the consultation. We make SEO understandable and understandable for you, because success is not self-explanatory. It is important to us that you not only understand our approach and the content of the SEO analysis, but also the consequences and conclusions. This is the only way to make those decisions for your business that also pay off.
Our focus is on the strategic alignment of search engine optimization to enable long-term success. With our SEO analysis, you lay the foundation for this goal – and we would also be happy to assist you with holistic support in search engine optimization, whether when starting a web project or relaunching your existing website.
If SEO, then right!
Search engine optimization has changed again and again over the past 15 to 20 years and has changed a lot, especially in recent years: Backlinks were once the coveted currency for good rankings. Today, websites that rank well must above all have good onpage optimization . The focus is both on the content of the website – which must convince structurally and in terms of content – as well as the performance. loading time of more than three to five seconds (!!) only a few users accept. The majority has already left after this time and are looking for other products and services that are (unfortunately) only a few clicks away on the Internet. In fact, poor loading speed is considered a real conversion killer. How should users be able to access a website and its content if it is not loaded – or if you have to consume a lot of data in mobile searches. When developing and optimizing websites – and shops – you shouldn’t forget what the requirements and needs of users are. At the end of the day, you decide whether to complete a conversion or not. And in terms of charging speed, that can mean “never”.
Although the emphasis has shifted from offpage optimization to onpage optimization , backlinks and other external influencing factors are still considered important user signals and thus relevant ranking factors. Social media activities also play a role here.
Search engine optimization is a fine construct made up of many pieces of the puzzle, but they don’t always give the same picture, but a different one for each company. The individual SEO analysis shows which SEO measures are relevant for you and to what extent they should be implemented.
When an SEO analysis makes sense – and why!
Before starting the website – why?
At the start of the website, a well-founded analysis provides, among other things, the appropriate search terms and search volume for the development of a strategy. At the same time, it enables decisions about the market positioning, the page structure, the offer and much more. Anyone who “just gets started” is not only wasting potential, but also a budget for unnecessary measures.
Ongoing – why?
If you understand the SEO analysis as an inventory, you can use the knowledge to correct and adapt the course for search engine optimization again and again. This is necessary because your target group, the requirements of the search engines and last but not least your company itself is always changing. For example, it is advisable to analyze the website for strengths and weaknesses after updating the search algorithms at Google and Bing. In addition, the competition also operates search engine optimization and thus constantly changes the ranking in search engines.
Before the relaunch – why?
A relaunch is a major change to the website and it needs to be planned and implemented very well. For example, if you are planning a change of strategy, you should use SEO analysis to obtain the necessary prerequisites for the right planning. In this way, errors are avoided directly. Perhaps a local focus on search engine optimization will bring more success? An SEO analysis provides the answer.
Our services in the area of SEO analysis
The SEO analysis is the most important tool in search engine optimization, which it or the results have far-reaching effects and significantly influence the further course and individual measures. Last but not least, this also means that you reduce inefficiency and use budgets much more effectively. Finally, we not only determine the potential as part of the SEO analysis, but also find weak points and errors that cost you traffic, leads and sales.
SEO analysis is crucial for SEOs, developers, business economists, marketing managers, copywriters, designers and many more, because it clarifies not only the question of quantity, but above all quality.
Based on the keywords you provide, we determine the visibility and placement of your website with professional SEO analysis tools. We determine the number of indexed pages in search engines and the range of the pages. This provides the basis for making concrete comparisons with the results of further analyzes and interpreting all data in a meaningful way. This inventory can also be used to illustrate the effects of later optimization measures.
We look at the individual pages under various onpage factors for usability, content, keywords, loading times, source code and page structure. We provide you with the results of our on-page analysis as concrete recommendations for action. So you get all the weak points that you can fix with targeted SEO measures.
We check the link structure of your website and other external ranking signals. You will learn everything about the quality of the backlinks, the ratio of link and domain popularity and much more to strengthen your backlink profile sustainably.
In fact, an SEO analysis – and the resulting SEO measures – only makes sense if the results are compared with the competition. Each branch and each company has its own requirements for achieving a good ranking. Sometimes the competition is low, sometimes high – and the search engine optimization should be correspondingly pronounced. In addition, the market analysis provides valuable insights into the positioning of the competitors and their own strategic orientation in the market.
Reporting & advice on SEO measures
We present the results of the comprehensive SEO analysis in an understandable and comprehensible manner. We would be happy to explain the various data and facts to you in detail and advise you on the options for achieving better rankings in the long term.
That’s why a professional SEO analysis makes sense!
As a service provider, dealer or company, you invest a lot of money in the development of a website, in various marketing campaigns and search engine optimization so that you can be found by as many people as possible and sell well. Gut feeling is not the right approach. A data-oriented approach clearly shows which measures are necessary for a better ranking. The key figures and information of the SEO analysis are honest and clear. They enable real changes.
Our SEO analysts don’t think like you. You think like your customers. They do not bear the veil of blindness in their eyes, but proceed with an open, holistic view.
Search engine optimization still delivers the most sustainable traffic from which you gain leads and sales. Certainly, SEO not only requires financial investment, but also time, as the process gradually changes and is also subject to constant change. But it is worth it, because it is not only true that companies that are not found on Google do not exist on the Internet. But also because for people the search engine is still the “number 1” entry into Internet research.