Do you not only want to use social networks to communicate with your target group, but also to use this channel effectively for advertising purposes? Would you like to achieve a high reach with clever paid & social media adverts? Would you like to get the best out of your social media marketing budget? In a sensible digital marketing strategy, paid and social media adverts optimally complement the concept. With us as an agency for paid and social ads, you benefit from a holistic approach that is based on a thorough analysis of all weak points and potentials and is implemented using precise targeting. We support you with a trained eye for numbers, intelligent concepts and ingenious ideas, so that with paid and social media adverts you achieve the best reach for the budget used.
Intelligent paid & social media adverts: data & content for digital success
Paid and social media advertisements offer a wide range of options for presenting advertising messages and brands very precisely to the target group and thus realizing performance-based marketing. Exactly the goal of every advertiser. We deliver the necessary data and content, keep an eye on the performance during the campaign and optimize the advertising criteria for the best possible digital success. The most important instrument to use media budgets efficiently is the analysis of the target group for an absolutely precise targeting. For us as an analytical agency, this is daily business and passion at the same time. We know from experience that any funny, charming, creative, successful paid and social media ad campaign can only be as successful as the conditions have been created. And this is achieved by means of a detailed analysis and clever interpretation of the results, in order to then make the right decisions for the company and brand. After all, those who know their customers and meet their needs are successful.
Paid & social media advertising – a brief overview
What exactly is social media adverts?
In addition to affiliate programs, advertising banners on websites and search engine advertising, there are also so-called social media adverts that are specifically distributed in social networks such as Facebook, YouTube and Instagram. The social networks offer different formats to direct your own advertising message to the target group. Particularly in demand and suitable are forms of advertising with visual elements (pictures, videos) that users of social networks like to consume quickly and easily, and also like to like or comment.
What is paid advertising?
Paid Avertising basically means any form of advertising on the Internet for which advertisers pay, in contrast to Owned and Earned Media. For example, SEA. As a rule, comprehensive paid ads, but above all the areas of display and native advertising. They differ from social media adverts primarily in that they are not placed on social networks such as Facebook or Instagram, but on websites and platforms as well as in the editorial environment (native ads). The ad formats range from classic advertising banners to advertorials in the look and feel of the publishing medium.
Why should you use paid & social advertising?
The decisive advantage of paid and social media adverts is the very precise target group tracking thanks to the social networks and special tracking procedures for websites. Such campaigns can be tailored very precisely to the target group – by age, gender, place of residence, interests, likes, language, relationship and much more. For example, advertisers B. Facebook advertising for your company without high wastage. Social media adverts are delivered personalized to the target group, and at the same time the ads and campaigns can be displayed in B. Budget or term can be adjusted to continuously improve the reach.
What goals can be pursued with social media adverts?
Image maintenance, branding, product advertising, increasing leads and sales: In the end, the primary goal of companies is to generate more sales, but with social media advertising, different sub-goals can be achieved. For a successful social media campaign, it is important that there is a clear definition of goals that not only defines the strategy, but also later serves to measure success.
What characterizes intelligent social media adverts!
- One clear goal: As already mentioned, social media advertising can be used to achieve different goals. It is certainly clever to set up several campaigns with different goals. However, these must still be clear and be the top premise for all decisions (targeting, ad format, content, image selection, etc.). The following also applies: Advertisers are more successful with their social media adverts if they do not (!) Pursue their general corporate goal of “sales”. Social networks are platforms that are primarily used for communication, entertainment and information. Users also search for company and product information on Facebook, Twitter and Instagram, but usually only for research purposes. And if you’re interested in buying,
- The right target group: Facebook, for example, offers advertisers the opportunity to make numerous targeting settings in order to define a very precise target group. This can be ineffective at times, however, because the campaign’s reach is too low if the targeting is too specific. It is therefore important to address the right target group in the right balance. Under certain circumstances, several campaigns for different target groups are the right decision in order to be as broad as possible. This makes it possible to address the target groups differently and to vary the budgets of the campaigns, for example to adjust the prioritization of targets and target groups.
- An intelligent data analysis: The performance of the social media adverts can be checked and analyzed at any time. This option should be used to adapt campaigns to changes in good time and continuously. With fresh content, for example, the campaign’s attention can be increased regularly. In combination with selected analysis tools and statistics, the performance in social media advertising can be constantly improved.
That is why we rely on an analytical approach!
Hard facts instead of gut feeling. Knowing instead of believing. If you understand the data and key figures, all possibilities are available to implement high-performance ad campaigns on social media platforms and other advertising spaces. And the option is offered by Facebook, Twitter or Instagram as well as special analysis tools for social media. Why should you forgo it as an advertiser? With an analytical approach, we create a solid foundation – not only for paid and social media adverts, but for all decisions that you have to make regarding your digital success. With real numbers, we show you black and white the opportunities and weaknesses for your company and offer the best conditions for fresh concepts and clever content.
Professional support for paid & social ads: what we do for you!
- With foresight – and therefore sustainable: Certainly, you can hire us for individual services, but above all we are an agency that views online marketing as a whole and considers the different effects of campaigns, optimizations and the like for the company as a whole – and not for individual disciplines of digital marketing. Because success is only the sum of different decisions and measures.
- With know-how – and therefore astute: We have been digital xp3rts from the very beginning and can draw on a wealth of experience from over 18 years of online marketing and over 1,800 projects of all kinds and sizes. We have learned to experience the Internet anew every day, to react to changes and to work with foresight. Off-the-shelf solutions do not work – not for us, not for you and your target group. We rely on an individual strategy, suitable for every customer, that enables intelligent concepts and fresh ideas and realizes goals with ingenuity.
- With reason – and therefore (cost) efficient: Our solutions are sensible, proactive and above all realistic. You will receive services and strategies that fit your company and pursue the defined goals in the best possible way. We combine expertise and experience and efficiently lead you to success.
Paid & Social Media Adverts with AvR: Our services for you!
- Facebook Ads
- Targeting & prospecting
- Display advertising
- Native advertising
In a clever marketing mix, Facebook ads – or generally Facebook marketing for companies – should not be missing. Facebook is not only the world’s largest social network, it also offers the finest targeting options with which effective campaigns can be used for very different goals within the network (e.g. more likes, greater interaction) and outside (e.g. B. website calls, clicks, orders, inquiries).
You shouldn’t let interested users pass you by. Remarketing is a crucial tool in digital marketing to draw the attention of already interested users or customers to the brand again and thus to increase the conversion rate.
Targeting & prospecting
Using tracking and personalized advertising efficiently means targeting and prospecting. The targeted user approach, according to your needs, not only brings advantages for new customer acquisition, but also for customer loyalty.
Display advertising should not be missing in a broad digital marketing mix. The following applies: The implementation of display advertising should be strategically and content-wise and target group-oriented so that advertising banners and other display formats achieve their effect.
Advertising in the look and feel of the editorial environment, with more than just a single text or image advertisement, promises a high level of acceptance among consumers of the publishing medium. That is why native advertising appears more authentic and credible, less aggressive and annoying.
There is no success without people – neither without you, nor without the user. We therefore not only attach great importance to trusting, collaborative cooperation with our customers. We always act according to your wishes and the needs of your target group. We help to distribute resources as efficiently as possible and to achieve overarching corporate goals.
Are you interested in Paid & Social Ads?
Then contact us! We would be happy to advise you on the advertising options for your company. We look forward to you!