Would you like more traffic for your website? Would you like more sales through your website or online shop? Then come to us: We look after you as an agency for on-site optimization. For a better position, we optimize your website or online shop technically, editorially and creatively. Before on-page optimization, we use professional tools to analyze your existing website, your strongest competitors and your relevant market. On the basis of the fact-oriented analysis, we recommend optimizing the design and improving the usability, the content or the technology of your website or online shop. This is how we uncover weaknesses and potential. If desired, we initiate intelligent measures for the improvement of on-page SEO or accompany the implementation as a consulting agency. For better placement in the search results, long-term more visitors, higher conversions and noticeably more sales for your website or online shop.
Working as an agency for onpage optimization
Before an on-page optimization, we analyze your website or online shop in detail for all important criteria such as content, usability and technology. We work strictly data-driven and fact-oriented because we do not want to try it out, but rather to act in a targeted manner. On the basis of the analysis, we define meaningful on-page measures, implement them or accompany the implementation in an advisory capacity.
Our work as an agency for onpage optimization in detail
Onpage checkup of your website / online shop
We perform: checking content, usability, navigation, internal links and technical parameters (including loading times, meta descriptions)
Development of a well-founded onpage strategy
We perform: Creation of a comprehensive catalog of measures for sustainable onpage optimization, planning for the implementation of onpage optimization
Implementation of on-page optimization
We provide: content creation (texts, graphics, videos), optimization of the navigation structure and usability, creation of search engine friendly meta texts, reduction of loading times
Monitoring & reporting of onpage optimization
We provide: Regular reports on changes in key KPIs (key performance indicators), such as increasing traffic, reducing the bounce rate, improving the conversion rate.
What is onpage optimization?
With on-page optimization, the focus is on measures that directly affect the websites or online shops. With on-page optimization, the technology, content and structure of websites or online shops are improved through targeted measures.
Frequent on-page measures include creating content, improving loading times or simplifying navigation for better usability and a more positive user experience.
The goal of onpage optimization is to improve search engine rankings. Onpage optimization is the opposite of offpage optimization. Both sub-disciplines form search engine optimization.
Why onpage optimization?
A good onpage optimization improves the placement of websites or online shops in the search results of Google and Co. Because the search engines recognize and reward high-quality content, a coherent structure, intuitive usability and websites and online shops that meet certain technical criteria. In addition, good on-page SEO can increase the length of stay and conversions of customers, for example contact requests or product purchases. Because customers stay longer on websites and online shops that offer high-quality information and are visually appealing and easy to use.
What does on-page optimization cost?
The costs for on-page optimizations fluctuate depending on the actual state of the website or online shop, require measures and the resulting effort. A sub-discipline (e.g. improvement of internal links) costs less than holistic on-page SEO. A binding cost estimate would not be serious, since onpage optimization is always highly individual. Contact us for a personal offer and an exact cost estimate.
The services as an agency for onpage optimization
A deep data-oriented analysis of your website is the basis of on-page SEO. We analyze used key terms (keywords), the structure and navigation of your website, technical details of your website or online shop. We also examine retention times, conversions and bounce rates. We derive intelligent measures for a successful on-page optimization from the fact-oriented analysis.
Creation of content
We analyze the content on your website or online shop and examine it in detail for keywords, structure, visual elements and more. We use data-based tools to compare the knowledge gained with the content of your relevant competitors. Based on this comparison, we determine missing content and recommend the creation of new content to close the gap to your competitors.
The creation of content includes the creation of text as well as the creation of graphics and photos. We also examine your content for quality, relevance and uniqueness. Only content that is unique and that offers your customers added value is preferred by the search engines and has better positions in the ranking.
Editorial onpage optimization
In editorial onpage optimization, we examine texts in terms of quality, length, keywords and structure. We again examine the texts of your competitors and adjust the keywords and text length used accordingly. Search engines and users like clearly structured, easy-to-read and well-written text. That is why we examine the content of your texts (subheadings, paragraphs, lists), sentence structure and the quality of the texts (spelling, correctness of content).
Technical onpage optimization
Technical on-page optimization is important so that the search engines can easily read out all relevant content on your website or online shop and include it in the index. Indexed pages then appear in the search results. In the technical on-page optimization, we examine, among other things, the source code of your website, technical errors, loading times and meta tags. Meta tags are informative texts that summarize the offer of your website or online shop. Search engines such as Google show these meta tags in the form of meta titles (headings) and meta descriptions (short description text) in the search results. Informative and intriguing meta tags increase the click-through rate, ie the number of users who click on your result in the SERP.
A conversion is a predefined action that a customer should take. For example, a contact request (for services) or a purchase (for products). We use data-based analysis tools to analyze why your customers convert little on certain pages. After the analysis, we optimize the relevant pages with smart measures. If necessary, we change the text structure, integrate eye-catching contact buttons, reduce the complexity of contact forms or visually optimize the pages with photos and graphics.
Before keyword optimization, we determine the keywords (words or phrases) that your competitors use and compare them with those on your website or online shop. We also identify keywords that have a high search volume on Google. In the next step of keyword optimization, we assign the most important keywords to the individual pages of your website. We pay particular attention to the fact that all important key terms are integrated in the headings and subheadings of the texts on yours. The reason for this is that the search engines pay more attention to headings and subheadings than mere body text.
When optimizing usability (usability), we design your website or online shop so that the user can operate it easily and intuitively. To do this, we investigate whether the navigation, contact options such as buttons and forms are ideally designed, easy to use and effective. Further criteria of these elements are error-free operability (navigation can only be operated in one way), consistency (buttons always have the same color) and feedback (links visited have a different color than those not yet visited).
If necessary, we will suggest optimizations, implement them or accompany the implementation as a consulting agency.
Optimization of links
As part of on-site SEO, we take care of the internal linking of the individual pages on your website or on your online shop. Search engines not only observe links from external websites to you, but also links within your website or online shop. Many internal references within a website or an online shop can increase the length of time the user stays, which can lead to a better conversion (e.g. product purchases).
Are you interested in our services as an onpage optimization agency?
Then contact us for a consultation. We are happy to assist you in implementing the on-page measures for your website or online shop.