Do you want more visitors for your website or online shop? Do you want more contact requests for your services or higher sales of your products? Then come to us: We will strengthen or improve the position of your website or online shop. On the basis of data-driven analyzes of your website and that of your competitors, we develop intelligent off-page measures: We optimize your backlink profile and with trustworthy, thematically relevant linkers and, if necessary, remove links that are harmful to you (detoxing). On request, we distribute high-quality content about your company on the Internet and create content for your profiles on social media in order to sustainably strengthen your backlink profile.
Overview of offpage optimization
What is offpage optimization?
With offpage SEO, the focus is mainly on optimizing the backlink profile with high-quality backlinks from trustworthy link sources. The backlink profile can also be optimized with link baiting (bait). Linkbaiting publishes particularly high-quality, informative or humorous content on the Internet. Bloggers or Internet newspapers then write about this content and set a link to the source of the content. In addition to the optimization of your backlink profile with qualitative backlinks, your profiles on social media, postings and comments from users (social signals), customer reviews and entries of your company in directories and web catalogs are relevant for extensive offpage SEO.
Summarized for you – The most important thing in the area of offpage optimization for you at a glance
- When optimizing the backlink profile, the profile is supplemented with high quality and high quality backlinks
- Link baiting is the “attraction” of potential link providers (e.g. bloggers) with high-quality content that is published online
- Malicious backlinks (e.g. from dubious company portals) should be removed or deactivated
- Social signals and customer reviews are also important for extensive offpage SEO
3 good reasons for an optimized backlink profile
As a rule, an optimized backlink profile remains forever. After a one-time investment in a backlink, your website or online shop will benefit permanently from the positive effects (traffic, trust). However, you have to optimize your backlink profile over a longer period of time until your search engine rankings increase.
With an optimized backlink portfolio, your website or online shop is becoming increasingly trustworthy for Google and other search engines. The result is that the position of the website or online shop is gradually improving. This effect is even greater with a backlink profile that contains many particularly trustworthy link sources. This is because they pass on part of the trustworthiness (in a figurative sense) to your website or online shop.
Your online offer receives new visitors continuously from your link providers. Namely whenever a visitor clicks on the link. The increase in visitors to your website or online shop is particularly large with backlinks from large websites or a large number of links to small or medium-sized websites.
The services as an offpage SEO agency in detail
We offer all services for a successful offpage SEO bundled from a single source. This includes not only backlink analysis and classic link marketing, but also content marketing and social media marketing.
Analysis of your backlink portfolio
When analyzing your backlink portfolio, we use data-driven tools to examine the links that point to your page. For Google, the continuous addition of links in the backlink profile should look natural. This means that many small linkers, some medium-sized and a few large linkers refer to your website or online shop. This would correspond to a natural backlink portfolio. In the analysis, we therefore pay attention to the natural composition of the link providers in order to avoid possible penalties by Google. In addition, we examine the quality and trustworthiness of the links. The well-founded backlink analysis gives us important insights for optimizing the links or, if necessary, for removing references that are harmful to you.
Optimizing your backlink portfolio
As an offpage SEO agency, we optimize your backlink portfolio sustainably and supplement it with links from trustworthy link providers. These refer to your website or your web shop and thus build trust and long-term good rankings in the search engines. If necessary, we will deactivate or remove harmful backlinks from non-reputable link sources for you.
Linkbait means that potential link providers are attracted by content on the Internet. For successful baiting of potential link providers, we create content for your website or online shop that is informative and humorous and, if possible, has a very high novelty value. We publish the content on your website and, if necessary, offer it to potential linkers. Popular content for Linkbait is, for example, studies that provide important information, advice articles with enormous customer value or humorous blog articles. If the potential link provider has “bitten”, in the best case it summarizes the corresponding content on your page and honors you with a free link.
When exchanging links, operators of websites or online shops link to each other. As part of the link exchange, we link your website or online shop with thematically suitable web offers. When exchanging links, we strictly ensure that the set link is not set reciprocally (A to B and B to A) but via a detour. So from A to B to C, B to C to A, etc. The indirect link exchange works for Google of course, so you avoid a possible penalty and can look forward to free links that improve your ranking.
Links from dubious link providers can damage the off-site SEO of your website or web shop. As part of detoxing, we manually remove harmful backlinks or ask Google to ignore or remove them. Malicious backlinks come, for example, from link farms (very many outgoing links from a link provider) or from dubious company portals. We contact the link providers and ask for the removal of the links.
Additional services for more backlinks
Content marketing includes the creation of high-quality content via your website or online shop and the distribution of content on the Internet. We produce relevant content such as texts, infographics or photos on social media, on external blogs or on online magazines. Google and other search engines pay attention to external content and index them in the search results. This way your website or online shop gets additional traffic from external sources. Another positive effect of content marketing: links can be integrated into the content that refer to your website or web shop.
Social media marketing and offsite SEO
Social signals such as comments, posts or tweets about your company or your products and services can have a positive effect on your offpage SEO. You can influence positive social signals to a certain extent. For example, by maintaining your profiles on social media and actively participating in discussions on Facebook and Co. We create content for your profiles on social media and develop recommendations for you on how you can force positive social signals.
Register your website with company directories
Profiles on (reputable) company directories still improve offpage optimization. That is why we create profiles for your website or online shop on selected and specialist company portals. On the portals we publish informative texts about your company and present your services. We also integrate photos of your employees, the premises of your company or your products.
Interested in offpage optimization?
Then contact us for a personal consultation. We would be happy to inform you how you can use link marketing, content marketing and social media marketing to sustainably improve the position of your website or web shop in the rankings of Google and Co. For sustainably more visitors and higher sales. We are looking forward to your contact!