Want to sell more through Google Ads? Your company still uses Google Ads (formerly AdWords) or you want to optimize your existing campaigns? Then we are happy to be your expert for your Google Ads support. On the basis of data-driven analyzes, we optimize or design well thought-out ads campaigns with which you can acquire new customers in a target group-specific manner with little wastage. For sustainably more traffic, customers and sales for your website or online shop.
Google Ads explained briefly
What are Google Ads?
Google Ads (formerly Google AdWords) are paid text displays in the search results of Google or on partner sites of the Google network. The ads are primarily aimed at selling products or promoting services. In terms of content and graphics, Google ads are based on Google’s regular search results. Google shows ads thematically matching the search of the users. This is made possible by keywords that are stored in the ads. A user’s click on an ad costs the advertiser who ran the ad (cost-per-click, abbreviated to CPC).
How much do Google Ads cost?
The prices of the selected keywords and the daily campaign budgets determine the total cost of the ads. In addition to these costs comes the working time for the supervising Google Ads agency, which always optimizes the campaigns so that the best possible budget is used. A blanket estimate would be imprecise and unreliable. Therefore, contact us for a non-binding initial consultation with one of our Google Ads experts.
Advantages of Google Ads
Google Ads in the search results immediately bring more visitors, which would not be possible with new and unknown websites or online shops only with search engine optimization . With Google Ads you can target and win new customers. Flexibility and a fair billing model are further advantages. You can adjust advertising budgets individually at any time and only pay for the actual clicks of the users on your ads. Because of Google’s enormous market share in Germany (around 95%), very high reach for your ads is possible. Another point is the precise leveling and optimization of Google ads.
On the other hand, every click on ads causes costs, and some users on the Internet ignore advertisements. Pausing a Google Ad causes traffic to the website or online shop to drop immediately. From the known advantages and disadvantages, Google Ads are the ideal combination with search engine optimization .
- Immediately more visitors to your website
- You target new customers
- Budgets are variable & quickly adaptable
- Very long range possible
- You only pay actual clicks (PPC)
- Precisely measurable & optimizable
Our services as a certified Google Ads agency
We offer you holistic support for Google Ads . From the first account audit to the creation of text ads.
Audit for your Google ad account
In the Account Audit, examine your existing campaign settings with data-driven analysis tools. On the basis of valid data, we determine unused potential of your ad campaigns. The goal is to get the most clicks from potential customers and the highest possible conversion rate from the advertising budget you use for Google Ads.
Google Ads Audit services
- Thorough investigation of your existing campaigns
- Analysis of campaign types, structures and campaign management
- Analyze your bid strategy on Google Ads
- Compare your Google Ads account with that of your competitors
- Development of recommendations for action to increase performance
Set up your Google Ads account
Not using Google Ads yet? We would be happy to create your first account. Based on your marketing goals and advertising goals (e.g. increase in sales / increase in awareness), we build your campaigns in Google Ads and pay attention to a meaningful account structure. You can e.g. B. Campaigns for individual product categories or campaigns for branding or for advertising special offers.
Services for setting up your Google Ads account
- Advice on types, structure and management of campaigns
- Set up your Google Ads account
- Creation of your Google Ads campaigns and provision of required tracking codes
- Connection of your Ads account to Google Analytics
Google Ads optimization
Do you want to improve the performance of your Google Ads? The key performance indicators (KPI) of your ads are not optimal? Then we would be happy to take care of it: In Google Ads Optimization, we use data-driven analysis tools to examine existing campaigns for possible optimizations. After the in-depth analysis, we propose intelligent measures to improve performance.
Google Ads Optimization Services
- Creation of your ad campaign
- Optimize global account settings
- Creation / optimization of landing pages
- Connection of conversion tracking
- Optimizing conversion tracking
- Redesign / creation of Google Ads
Optimization / creation of text ads
Are you looking for an agency to optimize your active Google Ads? Not using Google Ads yet? As an agency, we are happy to take over the optimization or completely new creation of text ads for Google. We design or optimize ads based on relevant keywords that are often searched in connection with your products or services.
Services Optimization / creation of text ads
- In-depth analysis of relevant keywords for your ad texts
- Creation of advertising texts for your Google Ads
- If necessary: optimization of texts, landing pages or ad extensions
Creation of landing pages for Google Ads
An optimally designed landing page (landing page) that serves the customer’s search query as well as possible increases the quality factor of your ads and the conversion rate. Google Ads with a good Quality Score usually cost less and often have a better position in the ad positions. A conversion is a previously defined action by a customer, e.g. a product purchase or the submission of a contact form. For these reasons, an optimally designed landing page is essential for the success of your ads. We design well-structured landing pages with simple layouts, prominently placed contact options (e.g. buttons) and understandable texts.
Services in the creation of landing pages for Google Ads
- Concept and layout
- Text creation
Google Ads campaign management
To ensure that your campaigns on Google are successful in the long term, we continuously monitor their performance and react to changes in the environment. We continuously optimize keywords, the regional targeting or budgets of your advertising on Google.
Services Google Ads campaign management
- Regular control of relevant key performance indicators (KPI)
- Ongoing optimization and control of your campaign based on the defined goals
- Monthly reports show you the most important changes
Google Ads workshops & seminars
In our workshops and seminars you will learn the basics of search engine advertising with Google Ads. Further learning content of the workshops and seminars: building the Google Ads account and campaigns, remarketing and Google Ads optimization. In the workshops and seminars we also show you how we analyze the data of a Google Ad and how our monthly reports are structured. Numerous practical examples and best cases illustrate the various topics in a simple and understandable way. The workshops and seminars give you a basic understanding of Google Ads and facilitate the mutual work between you as a customer and us as the implementing Google Ads agency. Read more about our SEA workshops & seminars here.
Services Google Ads workshops & seminars
- One-day or multi-day courses
- Workshops with certified lecturers
- Overview of the most important topics in the area of Google Ads
- Simple illustration with practical examples
Google Ads for online shops
Google Ads are particularly interesting in the area of e-commerce. More than a third of customers start searching for products on Google. Google Ads therefore offer the opportunity to quickly build a large reach and a lot of traffic. Unfortunately, it is also very easy to quickly spend a lot of money for many clicks that do not bring additional buyers to your online shop. For this reason, well-founded analysis, well-thought-out planning and the smart implementation of intelligent Google Ads campaigns with well-designed landing pages are extremely important.
Google Ads for new online shops
Ads can immediately increase traffic even in new and unknown online shops. More traffic (= more potential customers) is the basis for an increase in product sales. A fast increase in the number of visitors is difficult with search engine optimization . That is why new web shops in particular should use Google Ads to advertise their products and their own brands.
Google Ads for building brand awareness
With brand keywords in Google Ads, you can effectively promote your brand and build a high profile. This form of advertising on Google Ads is particularly relevant for companies who want to take the step towards a well-known brand manufacturer. Building a brand with Google Ads can take a relatively long time and is associated with high investments.
Google Ads for the direct sale of products in the online shop
Most operators use Google Ads to force the direct sale of products. The keywords of Google Ads are then the product name or the brand name (for well-known brand manufacturers). Google Ads can also promote products on Amazon or eBay.
Google Ads for your online shop – this is important
Set up conversion tracking for Google Ads
Conversion Tracking is a free tool from Google that measures every click on an ad and the subsequent action by the user (e.g. product purchase). So you can see exactly what Google Ads are trafficbringer, which ads increase sales and what are the expenses and total costs. Conversion tracking enables you to optimize Google Ads for your online shop.
Target definition for Google Ads campaigns
Before starting a campaign in Google Ads, measurable goals should be defined. It should be noted how high the costs per conversion may be so that you can also make a profit with the Google Ads campaigns at the end of the day.
A reasonable value for the definition of the target is the maximum cost per revenue (CPR). The CPR indicates how high the advertising costs in Google Ads are in relation to the sales generated from them. If the target CPR is reached, the advertising costs are always in the same proportion to costs. This means you no longer have to worry about total investments or maximum advertising budgets (if the desired CPR is correct).
The right account structure for your Google Ads
The campaigns and ad groups are the two most important hierarchy levels of your Google Ads account. Which of these levels should be broken down into brands, product categories or products must be decided individually.
Separation of brand keywords and generic keywords
In general, you should separate keywords that promote your brand from general keywords. For all search queries that contain the brand name, an individual campaign should be set up in Google Ads. By separating brand keywords and generic keywords, you can measure and optimize the success (traffic, conversion) of the two campaigns independently of one another.
Precise ad groups
Each ad group in Google Ads should contain specific search terms, such as a product category or a brand name. The ad group text ads contain all variations of specific search terms. The landing page for the individual text ads should match the content of the ads. A very high correspondence between the text ad and the landing page improves the Google Ad quality score and can increase the conversion.
Qualified traffic for your web shop
A lot of traffic for your online shop means high costs for you and not necessarily higher sales. To ensure that the conversion is as high as possible, the user should find exactly what he was looking for and what the text ad advertised on the landing page. This enables intelligent control of your ad campaigns in Google. With a precise control with suitable keywords that are stored in your ads, we reduce wastage and bring qualified traffic to your shop. Excluding keywords that you don’t want your text ads to appear in (negative keywords) also minimizes wastage.
As a certified Google Ads agency, we take care of the conception, optimization and implementation of Google Ads campaigns for your web shop.
Our Google Ads services especially for online shops
- Analysis of existing Google Ads campaigns for unused potential
- Sound keyword research
- Set up retargeting in Google Ads
- Optimizing existing campaigns
- Set up new Google Ads accounts
- Implementation of Google conversion tracking
- Campaign management for Google Ads for online shops
- Optimization of product pages and category pages of online shops
Google Ads for Business
Google Ads are a suitable marketing channel for companies to advertise their own products or services quickly and effectively. The size of the company does not matter. Local businesses use Google text ads as well as mid-sized companies and global corporations.
Google Ads for local businesses
Google Ads are also interesting for small businesses such as the tradesman or the insurance broker around the corner. Geographically targeted Google Ads campaigns reduce wastage and bring potential customers who live in the immediate vicinity. With a small budget, many new customers can be attracted effectively.
Google Ads for medium-sized companies
Google Ads are a useful tool for acquiring customers for medium-sized companies. With advertisements in Google, SMEs can advertise products or services nationally or internationally. Google Ads also offer the opportunity to reach customers outside the country’s borders with targeted international campaigns and thus open up new markets.
Google Ads for international corporations
International campaigns in Google Ads are ideal for companies that want to sell products or offer services globally. For international campaigns, we recommend the combined use of Google Ads and Bing Ads, since the advertising system of the Microsoft search engine has clear double-digit market shares in some countries.
Our services in the area of Google Ads for companies
- Design and set up local advertising campaigns for small businesses
- Conception and establishment of national ads campaigns for SMEs
- Conception and establishment of international ads campaigns for corporations
- Advice on Bing Ads for international campaigns
- Combined campaigns in Google Ads and Bing Ads
Google Ads short dictionary
Would you like to understand the technical terms and the basic principle of Google Ads? Then read our SEA short lexicon.
Broad Match (search terms are mostly suitable)
Broad Match is a keyword option that Google uses to play ads. At Broad Match, Google places an ad as soon as a user has entered a search term that is similar to an ad’s keyword. If this keyword option is selected, the impressions are usually high. Accordingly, wastage and return on investment (ROI) can also be high.
Dynamic search ads (DSA campaigns)
With dynamic search ads, Google adjusts the keywords of an ad to the advertised products and services on the landing page. The keywords no longer have to be edited manually. The advantages of dynamic search ads are that Google considers relevant keywords in the ads that could be forgotten during manual entry. The relevance, impressions and conversion of dynamic search ads can be higher than that of “normal” ads.
This keyword option considers entire blocks of words as relevant keywords. When searching for users, some of the terms entered must match the keywords of the Google ad. Compared to Broad Match, this keyword option generates less traffic, but more relevant. The impressions and scatter losses are slightly lower with this keyword option, the ROI is better.
Modified Broad Match
The broad match keyword option takes into account different spellings (singular, plural, misspellings) of the keywords stored in the ads. The order of the keywords entered is not critical. The impressions with the Modified Broad Match option are usually high, as are the scatter losses. The return on investment (ROI) is usually low with this keyword option.
With this option, Google only displays advertisements when the exact keywords are entered. Variations in the spelling or declinations of words are not taken into account. With this keyword option, impressions and wastage are lower. The ROI can be higher with the Exact Match option than with the other variants because the traffic is much more relevant.
A landing page (often called a landing page) is displayed to the user after clicking on a text ad. It can be created especially for a Google Ad. Landing pages can often not be accessed via the navigation of a website. The aim of a landing page is to generate a conversion. A conversion can be, for example, a product purchase or the sending of an inquiry (for a service). A good landing page fulfills the expectations of the customers and coincides with the search query. Cleverly designed landing pages can increase conversion.
Google’s advertising network
The advertising network includes the Google search engine and the partner sites of the association. Ads by Google are shown in the results of the search engine and on the partner sites. The search network increases the reach of Google Ads.
Google Ads Remarketing (Remarketing Lists for Search Ads)
Remarketing or retargeting in Google will again play out advertisements from Google to customers who have not made a desired conversion (e.g. a product purchase). For this purpose, the search ads can be played again in the search results from Google or on the pages of the advertising network. Remarketing can lead to better conversions.
ROI on Google Ads
The ROI (Return on Investment) describes the profit made by advertisements compared to the expenditure of the advertisements. The ROI is calculated like this: The revenue that advertisements generate on Google is subtracted from the total costs. The result of this is then divided by the total cost.
ROAS on Google Ads
The ROAS (Return on Advertising spend) is based on the ROI, but it quantifies the actual profit generated by an advertising expenditure. The ROAS can be used to determine the effectiveness and success of advertising measures. For example the conversions of a Google Ad.
CPC for Google Ads
CPC stands for cost-per-click. This means that an advertiser in Google Ads only has to pay for actual user clicks on an ad. This billing model is very accurate and fair for the advertiser. PPC (Pay-per-Click) is often used as a synonym for CPC.
Your agency for Google Ads
Many customers already trust our Google Ads services. We are also happy to support the sale of your products on your online shop or the acquisition of new customer inquiries via your website. Call us now or write us an email.