Are you looking for a way to successfully place digital advertising messages? Addressing your target group with a wide range of advertising materials, attracting more attention with a greater reach, by intelligently distributing the media budget? With a sharp mind, extensive know-how and a far-sighted view, we offer you versatile options for digital advertising – authentically, with a wide reach and used effectively. As an experienced display advertising agency, we implement clever campaigns that optimally present your brand and advertising messages – according to the taste of the target group.
Conception, creation, management: We are your display advertising agency
Banner advertising that is simply better, more appropriate, smarter, more efficient. As a display advertising agency, we offer you all services from a single source. We are at your side from the strategic direction of the campaign to the creation of the display ads to the realization and optimization of the advertising placement. With us, you are relying on an agency for intelligent banner advertising that succeeds in uniting customer wishes and target group needs in authentic, digital advertising. Let us work together on efficient display advertising, including optimal distribution of the media budget – and address your target group interactively, authentically and cleverly.
Display advertising: definition, goals, opportunities!
Display advertising definition
Display advertising, also known as banner advertising, is an advertising tool in the field of online marketing. Banner advertising is an integral part of a modern target group approach and brand communication. The brand message is conveyed via various advertising media such as banners, pop-ups, videos, animations and images. Due to various options for placing digital advertising precisely and on time, wastage can be minimized. The success of a banner advertisement is assessed on the basis of the click-through rate – the ratio of overlay and clicks. Settlement takes place either at a fixed price (thousand contact price / cost-per-mille) or success-based after click, lead or conversion. The display ads are delivered via an advertising network, which should not only offer a high reach, but should also fit the advertiser. The acceptance of display ads increases if it fits into the environment in which the target group moves.
What goals does display advertising support?
Due to the wide reach of display advertising, it is an interesting option to strengthen the brand, carry out branding and raise awareness. Compared to text ads, display advertising offers the advantage that the brand image can be communicated more clearly and appealingly using the visual advertising media. Especially in combination with a strategic search campaign, the reach of the brand can be built up sustainably.
Important factors for successful display ads
In principle, successful display ads score on both the content and design level, both of which are realized according to different advertising principles – for example, according to the AIDA model : attention, interest, desire and action. There are also other factors for effective display advertising:
- Authenticity: Advertisements are successful if the offer goes along with the needs and requirements of the target group. And this is about communicating authentically. Credibility is an important asset in the advertising world. Consumers no longer want to be deceived, but taken seriously – and this is achieved with authentic, real advertising that offers consumers the right added value.
- Quality: If you want to generate high-quality traffic and run an efficient campaign, you cannot save on the quality of the advertising material, strategy and media planning. It is important to produce quality on both the content and design level. This increases acceptance and attractiveness for the target group. The user values quality.
- Diversity: Variedly designed advertising media achieve a higher level of acceptance among the target group than always using the same messages in the same form. Display advertising offers all the prerequisites to make advertising versatile and tailored, to communicate the message with dynamic and interactive elements. This also enables different target groups to be addressed and cross-media campaigns to be implemented.
- Termination: The frequency with which a target group sees an advertising message decides a lot about its impact and acceptance. If the advertising appears too rarely, it fails to achieve its effect and does not attract the attention of consumers. If it is faded in too often, it quickly becomes penetrative and loses acceptance.
- Precision: Online marketing offers a wide variety of options for defining target groups and addressing them in a targeted manner. These options should be used for effective display advertising. The selection of the target groups should be just as precise as the design of the advertising banners in order to minimize the wastage.
- Performance: Good display advertising ensures that the defined goals add value – whether in branding or in the conversion rate. Using selected analysis tools, we deliver measurable results and meaningful key figures on the performance of the campaign.
When should you invest in intelligent display advertising?
- You want to build a new brand.
- You’re seeing declining traffic from an existing brand.
- Your campaigns are not achieving the desired reach / conversion.
- Your campaigns are not cost effective.
- You are looking for a complement for other channels such as search, social media and native advertising.
- The potential of your campaigns in Google Ads or Bing Ads decrease.
- You want to address your target group precisely.
Our way of working as a display advertising agency
Success is no coincidence – especially not in online marketing, when there are various technical options for precisely preparing a procedure and developing a suitable strategy with the right solutions. We have been relying on structured planning, thorough analyzes and calculations for years – and thus convince our customers. Right from the start, we identify opportunities and risks, give recommendations for action on goals and budget distribution in order to promote the success of the customer from a holistic perspective. Here we rely on a trusting cooperation in which we get to know, understand and support our customers with all our know-how. We honestly show you what is possible and what makes sense and then implement the right strategy, realistic goals.
Our services in the field of display advertising
- Advice & conception
- Success measurement
Advice & conception
We start with a solid foundation of detailed analysis, evaluations and clear definition of goals in order to start an efficient cooperation. Using current data and figures that we generate from various surveys, we develop a suitable strategy and individual measures to implement the goals set.
Data-driven planning is followed by the creation of advertising materials, the selection of advertising partners for the greatest possible reach and the implementation of tracking instruments.
With regular controlling of ad performance, we offer continuous optimization of advertising media, placement and scheduling in order to achieve the best possible advertising effect. We do not follow a rigid system, but react dynamically to the target group.
Using various key performance indicators, we provide you with important information about the success of a display campaign and ad. We provide you with the agreed key figures and results in regular reports.
AvR Web Solutions supports your company so smartly
Holistic – and therefore sustainable: The customer journey does not follow a specific pattern, but is extremely dynamic and versatile. Companies must be able to react to this fact. We offer our customers a holistic view so that they can offer their target group multi-dimensional experiences and contacts – with the aim of sustainably promoting the company’s milestones. Rigid concepts and stringent persistence in only one area of online marketing, branding and branding are out of place – and not part of our way of thinking.
Experienced – and therefore ingenious: In over 10 years of online marketing, we are familiar with the challenges of display advertising and other disciplines. And so we know the right solutions. Customers benefit from our deep understanding of the mechanisms of users and technology alike. We use the possibilities of “machines” to achieve the best for people. We live dynamically and are constantly looking for innovative ways to lead our customers to success. The AvR team – consisting of different people, specialisation areas and experiences – convinces with clever solutions individually for each customer.
Analytical – and therefore (cost) efficient: Regardless of the individual services that we offer for a customer, we pursue an analytical approach with thorough preparation. Experience has shown us that a data-oriented approach and planning is honest. It reveals weaknesses as well as opportunities. And only when the initial situation is accurately depicted can the goals set be efficiently implemented. As an experienced display advertising agency, we have extensive know-how to give meaningful recommendations and answer the question above all: How realistic are the goals set taking into account the budget provided? How much budget has to be invested to achieve the goals? We offer you the option of a sound,
Interested in display advertising?
Then contact us for a personal discussion! We would be happy to advise you on the possibilities and advantages of promoting your services, products or brands with intelligent display campaigns in an eye-catching and targeted manner.