Would you like to better understand the customer journey of your users – and above all improve them? Do you want to measure the effectiveness of cross-selling campaigns? Analyze visitor flows and visibility in the search engine? Clever digital analytics answers all these questions. We answer all of these questions for you – understandably, meaningfully and goal-oriented – on the basis of important key figures and results, which we collect, evaluate and interpret with a unique method.
Clever digital analytics for maximum performance
The data-oriented, analytical approach is our core competence – across all services. Every strategy and every measure is only as successful as the analysis was thorough. Data and numbers form a solid basis for making the right decision, formulating concepts precisely and implementing measures effectively. As part of Marketing Intelligence, measuring relevant key figures at different levels of online marketing plays a major role – and is therefore one of the most important instruments for the overall performance of online business. Measuring, collecting, analyzing and evaluating relevant amounts of data forms the basis for understanding user behavior, optimizing measures and strategic planning.
Based on our many years of experience and our special know-how regarding data analysis, we work with a specially developed method to provide our customers with all the information they need to make the right decision. Our forecast shows exactly when, what and with what budget. The results surprise many customers – but also convince, because such a transparent, thorough assessment leaves no room for wrong decisions.
Digital analytics in online marketing – a brief insight
What exactly is digital analytics?
Digital analytics is known as measuring, collecting and interpreting amounts of data that are captured using various tools and methods. Digital Analytics offers a way to measure cross-device user interactions, Analyse visitor flows and user behavior. Digital Analytics can be used wherever digital data is available: for the analysis of users, websites and shops, for search engine optimization, for digital advertising or affiliate campaigns. Digital Analytics therefore plays a major role and cannot be reduced to individual areas of online marketing.
What are the results of digital analytics for?
Digital Analytics enables the development of a suitable strategy – for example when introducing a new brand or new products. At the same time, recommendations for action and optimization approaches can be derived from the results of the analyzes in order to achieve the maximum performance of campaigns, measures or marketing channels. Digital analytics is more than just data collection or statistics. It is a regular measurement of success for the sustainable optimization of various online activities – and thus a central instrument in online marketing.
Why should you use digital analytics?
Digital business has a decisive advantage: User behavior can be analyzed very precisely, and companies should use this opportunity to gain a competitive advantage. In this context, measuring success plays a central role. Companies should make use of the technical possibilities to measure the effectiveness of their marketing measures – and thus demonstrate the return on investment (ROI).
- Those who do not measure remain stupid: The better you understand your target group and understand their customer journey, the more precisely you can adjust the web offers for them. This affects important SEO and sales factors such as length of stay, bounce rate and conversion rate.
- Regular data analysis shows you in black and white how successful you are with your campaigns and measures. This enables you to avoid mistakes and actively react to changes that can happen from day to day in the dynamic online world.
- Based on the results, you can carry out effective budgeting and, if necessary, push, reduce or stop campaigns at short notice.
This is how we support you as a digital analytics agency!
- With foresight – and therefore sustainable: Digital Analytics shows once again how complex online marketing works and how closely different areas have to be linked in order to achieve maximum performance. We support you professionally and reliably with digital analytics, deliver important key figures and forecasts. Above all, we support you as a specialist agency for online marketing and show you holistic strategies to make your online business more efficient overall.
- With know-how – and therefore ingenious: Experience is crucial for this farsightedness, this holistic way of thinking. The internet is so dynamic and changing so quickly that you can only acquire relevant knowledge through real experience. We have been familiar with the challenges and special features of the World Wide Web for over 18 years and therefore know the right solutions. Customers benefit from our great expertise in the mechanisms of users and technology. We use the “machines” to achieve the best for people. With our multi-faceted team – shaped by different specialist areas, experiences and ways of thinking – we always inspire with clever concepts – individually for each customer.
- With understanding – and therefore (cost) efficient: Regardless of the respective services for the customer, we work according to an analytical approach with a structured approach and planning. A data-oriented way of working presents the opportunities and weaknesses of a website, a campaign, openly and honestly. And only that enables an intelligent conception with a strategy that also brings lasting success. This means that we and all measures for our customers always remain transparent and traceable. As an experienced digital analytics agency, we support you with extensive know-how, proactive recommendations and clever solutions. We create a situation – based on data, options and opportunities – from which you can make the right decisions for your company.
Big Data & Predictive Analytics with AvR Web Solutions: Ours as a digital analytics agency!
- Advice & concept
- Selection of KPIs and software
- Setup of the analysis tools
- Tracking and data analysis
- Support & management
- Reports and recommendations for action
Online shops have the highest value in online business. Without it there is no traffic, no inquiries, no orders, no purchases. We do everything to ensure that you understand your target group as well as possible, understand behavior and adapt your offer as best as possible. The goal is that you use your resources as efficiently as possible to achieve overarching corporate goals. That is why we are not just analysts, but above all consultants and supporters. You get what you need from us – whether knowledge, experience or analysis.
Would you like advice on digital analytics?
Then contact us for a free initial consultation! We look forward to talking to you.