Can users find their way quickly and easily on the landing page, website or in the online shop? Is the product and service information sufficiently and appropriately formulated so that the user can make a decision (at best the right one)? Do all conversion funnels mesh perfectly? You can answer these and other questions by taking a look at your conversion rate. If you can convince only a relatively small number of visitors to convert – and thus turn them into customers – we strongly recommend a thorough conversion rate optimization (CRO). We analyze the touchpoints of the users with your company, your brand or your shop, understand the weak points and develop individual solutions for conversion rate optimization. We offer you opportunities to Increase sales and return on investment (ROI) and benefit sustainably from your sales and marketing channels. We offer meaningful analysis, create thoughtful A / B tests, make landing pages sales arguments and you can experience the quality of your product.
Your benefits of clever conversion rate optimization
- As part of conversion rate optimization, we disclose weaknesses that prevent users from making a purchase, submitting a contact form or subscribing to a newsletter. The reasons for the lack of conversion are very diverse. But once the problems have been identified and resolved, the improved conversion rate has a direct impact on sales figures – and thus also on the return on investment.
- Since the CRO does more than just improve sales, but also affects other areas due to the various touchpoints – and potential optimization approaches – there are further advantages: Improvement of the user experience and thus customer satisfaction, integration of customer loyalty measures (e.g. newsletter order ), Improvement of offers and pricing, optimization of content and web design.
- CRO is a method to meet the needs of users who visit the site and to say goodbye to them with a good experience. Clever CRO ensures that investments in other measures (e.g. Google Ads campaigns, content marketing campaigns) become more effective. At the same time, a good conversion rate has an impact on SEO (keyword: bounce rate, length of stay). So CRO is always an optimization for search engines. Last but not least, a clever optimization of the conversion rate increases the competitive advantage over the competition.
What AvR Web Solutions can do for you: How you can benefit from us!
- We rely on honest, direct cooperation with our customers, which is based on trust and intensive exchange. Therefore, we also advise you openly on realistic goals and a reasonable budget distribution. Even if this sometimes differs from the previous expectations of a conversion optimization. We recommend that you prefer “real” services that have a lasting impact on sales rather than just selling ourselves.
- We pursue an analytical, data-oriented approach. Because data and numbers are clear and provide exactly the right basis to give meaningful recommendations and to work out the right measures. Based on these results – “black on white” – you are able to make informed decisions and calculate business effects.
- Success cannot be explained by itself: just like you are a specialist in your field, we are ours. We are happy to bring you closer to our area of expertise, explain relationships and effects. We would also be happy to get to know you. After all, it is not the presumption but the knowledge of you and your target group that forms the basis for effective conversion rate optimization.
Our conversion rate optimization services
- CRO Analytics & Advice
- Landing page creation & optimization
- A / B testings
CRO Analytics & Advice
In order to know the parameters that are responsible for the poor conversion rate, potential and weaknesses must be determined in a comprehensive analysis. For this purpose, we collect relevant, both qualitative and quantitative, data and provide you with meaningful results. From this, precise recommendations for action for the further steps of conversion rate optimization can be read. We advise you in detail, identify opportunities and provide a realistic assessment of your goals and budget planning.
Landing page creation & optimization
A landing page is the “salesperson” for your visitors. If the user is not convinced, a conversion is unlikely. The more attractive, inspiring and suitable the landing page is in terms of content, visual and technical elements, the better it works as a “salesperson”. We create new landing pages and optimize existing ones according to relevant criteria, including user behavior, design, color design, call-to-action and much more.
A / B testings
In order to improve the conversion rate and user experience, we carry out A / B tests with differently prepared landing pages. The results clearly show us which variant promises maximum success for your target group.
Would you like to sustainably increase the conversion of your website? Then contact us for an initial consultation! We look forward to talking to you.