Do you want to improve the position of your website or online shop in Google search results? Would you like to do more for high-quality content on your website? Do you want to optimize the existing content on your website? Then come to us: As a content marketing agency, we design and create content that is relevant for your target group. Content that informs, advises or entertains your customers. The best thing for your website or online store is to have all these elements together. High-quality content on your website or in your online shop, which means added value for the user, is essential for sustainable brand building, for effective customer acquisition and long-term customer loyalty. Google also recognizes this and rewards your website or online shop with better positions that bring you more traffic. For permanently more customer inquiries and higher sales. Interested in content marketing? Then let us advise you, we look forward to hearing from you!
Our way of working as an agency for content marketing
As a content marketing agency, we always work analytically and with a data-oriented approach. Before a content marketing measure, we examine the existing content of your website with proven analysis tools and compare it with that of your competitors. Based on the data-driven analysis, we develop intelligent concepts for new content and smart ways of distribution.
1. Content Audit
As part of the content audit, we examine fact-based potential for new content marketing measures. We analyze well-established content, past and current search queries including search volume and current trends in your industry. Based on this data-driven analysis, we propose the further procedure for you.
2. Development of content strategy
We develop an intelligent content marketing strategy tailored to the results of the content audit. Together with you, we determine exactly which content we create and when and how we distribute the content on the Internet in order to achieve a high reach within your target group.
3. Content Creation & Content Distribution
In this phase, we write well-thought-out product texts, create info PDFs (study results, white papers, cheat sheets) or create infographics. On request, we produce videos that present your products or services.
After completing the content creation, we distribute the produced content in accordance with the goals of the content marketing measure and the relevant target group. For example on your website, on external blogs, on social media or on the websites of our partners (publishers).
4. Monitoring & reporting content marketing measures
We analyze the number of hits on the content and inform you with structured and understandable reports about the success of the content marketing measures. This provides a good basis for further action and shows options for further measures in order to further expand your brand leadership and to place your company even more extensively and more attractively.
5 reasons for content marketing
1. Reminder through storytelling: Customers (especially on the Internet) remember fewer and fewer advertising promises. Unique stories, yes. This is your chance to stand out from the mass of (advertising) content on the Internet and tell your story or to convince your target group with clever storytelling.
2. Expert status: Informational content such as advice texts or summaries of studies prove that you are an expert in a specific area. This strengthens customers’ trust in your company.
3. Lead generation: An expert status helps you to sell your products or generate leads (for services). The content you publish should of course fit the industry in which your company is active.
4. Improved ranking: Google and other search engines reward unique and high-quality content with better rankings.
5. Appreciation of the target group: Customers like quality content that offers added value. Recognition for the content indirectly pays for your brand, which can have a positive effect on the sales of your products or on the initiation of business (for services).
What exactly is content marketing?
In content marketing, high-quality content is created and published on the Internet. The selection of content types is very large. Commonly used types of content are product texts, infographics, photos, study results, surveys, product videos or company videos.
The primary goal of content marketing is to acquire new customers via the website or online shop. This is achieved by the fact that the published content offers the potential customer a high added value, he benefits from the information – either in the research, in the decision making, for entertainment or opinion formation. “Added value” is very versatile: published content can therefore be informative, advisory, entertaining or critical. In the first step, content marketing is not aimed at the direct sale of a product or the initiation of a service. Rather, customers are advised and informed first. Content marketing also serves as a conversion funnel.
What does content marketing cost?
Holistic content marketing requires a lot of effort and is therefore relatively expensive. But you have to see the costs in relation to the benefits: potential customers pay more attention to high-quality and relevant content than traditional advertising measures such as display advertising or search ads. That’s why content marketing is your chance to get your messages across without being intrusive. Qualitative content that your target group likes to consume enables you to present your products and services effectively. In this way, you gradually take over market leadership and position yourself as a brand and expert in your field.
Often use content types in detail
Content type 1: text
- Product texts
- Lists & rankings
- Blog article
- Data Sheets
- Results of studies
Content type 2: pictures
- Product photos
- Portrait photos
Content type 3: Audiovisual content
- Product videos
- Company videos
- Guide videos
- Audio casts
Content type 4: Interactive content
- Lead generators
- Interactive infographics
- Interactive maps
Advantages and disadvantages of different types of content
Advantages: Text formats such as product texts or data sheets can be produced relatively quickly and are therefore inexpensive. In addition, search engines can read information in texts particularly quickly and index the content. High-quality, informative or humorous texts tend to have a better ranking than carelessly written, generic texts.
Disadvantages: To stand out from the sea of texts on the Internet is relatively difficult. It can take a long time before texts reach good positions in the search engine rankings.
Images & infographics
Advantages: A good thing about pictures is that they convey a lot of information in a very short time and the added value for potential customers is therefore great. In addition, you can loosen up texts with pictures (eg infographics) and illuminate certain aspects in the text that were not discussed in the text.
Disadvantages: The production of infographics can be time-consuming and therefore cause higher costs than the text creation.
Advantages: Moving image formats such as videos can be used to convey a lot of information in a short time by mixing different materials (texts, graphics, sounds, speakers). Videos are also useful for branding companies and to support product sales. Well-made videos (informative, humorous, high quality) generate a high number of viewers and are therefore important for the promotion of your brand or your performance. Moving image content also improve the search engine optimization of your website or online shop. For example, through links to your website in the description texts of the video or through clickable areas above the video that are linked to your website.
Disadvantages: The production costs of good videos can be high. However, some simple formats like interviews can be inexpensive but still emotional and effective.
Advantages: A good thing about interactive content such as lead generators or competitions is that potential customers actively deal with your company or your services and products. In addition, interactive content remains better in the mind of your customers than content that is only consumed (such as texts or graphics). Some interactive content such as surveys or quiz games can be integrated into the texts of websites, thus loosening them up and giving users added value.
Disadvantages: Google cannot read the information from most interactive content and therefore cannot include it in the rankings. That is why (if possible) interactive content should always be part of text-based content.
Our services as an agency for content marketing
Target definition of content marketing
At the beginning of the collaboration, we define the goals of the planned content measures with you. Do you want to introduce your company with different types of content or put certain products or services in the foreground?
Target group definition (personas)
The target group definition determines for which groups of people (personas) the content is developed. Personas are homogeneous groups of people who are similar in terms of education, attitudes, income, values and other characteristics. Depending on the personas chosen, the content and visual design of the content differs.
In the content analysis, we examine relevant keywords for the content to be developed in terms of search volume and competitive situation. After this data-driven analysis, we determine the topics to be served with different types of content.
Development of content marketing strategy
The content strategy defines which content we disseminate and via which channels and which target group we use to address it. The editorial plan summarizes all these details.
Our editors create different types of content according to the developed editorial plan. We write texts, design graphics, produce videos or program interactive content elements. We coordinate content, tonality and other important aspects with you in advance.
On request, we can take over the regular production of professional content for your company’s blog. After a thorough research of your competitors’ blogs, we develop a well thought-out editorial plan. This lists all the relevant topics for your corporate blog. At regular intervals we create and publish high-quality content such as industry news, news from your company or informative advice texts. The goal is to sustainably increase your expert status, retain customers and generate qualified traffic.
Content Curation means the gathering and preparation of third-party content that has already been produced. The aim is to give the user a very high added value by combining different aspects of third-party content and by adding their own content.
Content distribution (seeding)
Depending on the objective, target group and content type, we distribute your content on your website, on social media or through our partners and publishers. The publishers scatter the content on news portals or blogs, for example. When distributing the content via a publisher ( e.g. Outbrain , Taboola ), the publisher uses editorial-looking content formats ( e.g. advertorials) and places them, for example, in online newspaper editions.
Success measurement & reporting
Already during the implementation of a content marketing measure, we measure its success based on certain quantitative and qualitative parameters. These are, for example, the length of stay of potential customers or likes and comments on social media. This allows us to adjust the content or its distribution on the Internet at short notice and thus improve the reach. Clearly prepared reports inform you at regular intervals about the success of your content marketing measures.
Are you interested in our services as a content marketing agency?
Then contact us for a consultation!
Summarized for you – The most important thing in the field of content marketing
- Content marketing means the creation and distribution of high-quality and unique content on the Internet
- 4 formats are established: texts, images, videos and interactive content
- Often used content is product texts, infographics or competitions
- The goal of content marketing is to address and attract new customers
- Content marketing offers the opportunity to position your own company as an expert on a topic
- Storytelling can anchor content in the mind of the customer
- Content marketing is a process
- First there is the content analysis, then the research, followed by the planning, creation and distribution