Why use our services: digital marketing agency?
- You have just launched your business, your main objective is its development and sustainability .
- You want to launch a new product online, and you are wondering what human and technical resources to allocate to your campaign.
- The flow of visitors to your website keeps decreasing.
- You want to improve your popularity , or develop your customer relationship. In any case, the adventure of digital marketing tempts you, however you and your employees do not have the required skills; and then, digital transformation, it scares you a little …
Discover the benefits of digital marketing.
What is digital marketing?
Digital marketing encompasses the mechanics and techniques that aim to strengthen the popularity of the company, increase its visibility, promote or sell its products. Digital marketing uses digital channels, including websites, blogs, and social media.
With advances in technology, its field of intervention has been broadened to include applications and connected objects: smartphones, tablets, video games, voice assistants, etc. As a result, for visitors, information is even more accessible; for the company, prospects also become accessible, and their needs are identifiable: digital marketing has put the customer relationship back at the center of the marketing strategy.
What are the challenges faced in the digitisation of SMEs?
One of the obstacles to the digitalization of the company’s activities is the transformation of its business model.
In addition, many companies see digitization as problems, because they have no vision of the benefits that this transformation will bring them, in terms of opportunities and return on investment (ROI: Return On Investment, ROI is a performance indicator that measures the profitability of actions at the heart of the marketing strategy).
Why should your business develop a digital marketing strategy ?
The reasons are certainly numerous, and it is obviously not a question of abandoning prospecting and canvassing; however, the way of prospecting has evolved, it is now carried out on social networks, where your prospects, your customers, your suppliers, and also your competitors are located. Let’s detail what are the advantages of digital marketing for your business:
1. Increase your visibility on the internet
- Generate interest by posting high-quality, informative and unique content, including looking after your natural referencing (SEO).
- Animate your blogs and social networks through an inbound marketing strategy that attracts prospects in order to convert them into leads.
2. Work on your brand image
- Publish relevant content, and unite your community around it.
- Maintain the relationship with your prospects and customers.
- Increase the conversion rate of visitors to your sites and social media into customers.
3. Organize a competitive intelligence
Businesses that offer the same products or services as you are also connected. Keeping an eye on the companies in your industry keeps you one step ahead of them:
- Identify innovations and new market opportunities.
- Know what is being said about your business, and act on it.
4. Evaluate the audiences and traffic of your digital media
Digital media are easily measured, in terms of traffic and audience. The analysis of these indicators provides additional information on the relevance of the marketing strategy, which should be adapted or readjusted in real time, depending on the context.
The digital transformation of companies
The explosion of automation software and the advent of AI have considerably contributed to transforming the organization and functioning of companies, both in their business model and in their professions. The digitization of their activities is at the very heart of competitiveness and growth. Whatever their size, no company can now escape the use of digital technology, at the risk of losing profitability.
The web marketing agency
The web marketing agency operates all the marketing and advertising techniques used in an internet environment. However, she will only be interested in the company’s site, particularly its access to information; it is therefore a marketing which is active exclusively on the site of the company. Techniques related to Web marketing are :
- Strategic webmarketing: analysis of the audience and behavior on the site.
- Traffic creation: SEO natural referencing, SEA (Search Engine Advertising) paid advertising.
- Performance analysis: analysis of visibility, traffic, audience.
- Loyalty: customer experience on the website
The digital marketing agency
The digital marketing agency will extend the company’s marketing to all digital technology media. The information becomes much more accessible, the prospects too.
In addition to web marketing techniques, your digital partner will design and develop your company’s digital marketing strategy, through personalized and impactful communication on social networks. Thanks to the content optimization actions, the natural SEO of your site, and everything related to online advertising, your digital marketing agency transforms your site into an online customer platform: you will benefit from ‘increased visibility on the net.
AvR Web Solutions Mission: digital marketing agency
In a context where digital innovations are constantly changing, calling on the services of a digital marketing agency has become an absolute necessity. As digital marketing experts, we are trained to follow all digital developments and are able to adapt them quickly. Our mission is to develop and implement your company’s marketing strategy, to significantly boost your profitability and outsmart the competition.